The 1st quarter of 2021 brought some hope to the smartphone industry after a year disrupted by the coronavirus pandemic and its challenges. Samsung managed to grab a 22% share of the market by shipping 76.5 million units.
As a result, Samsung is currently the largest smartphone manufacturer, having pushed Apple and Huawei to 2nd and 3rd place, respectively.
Below, we take a look at what will come next for the South Korean tech giant:
A World Without Smartphones
Back in 2019, Samsung predicted that in 5 years’ time, we wouldn’t be using smartphones. This prediction indicates that Samsung is already seeing a world in which smartphones aren’t necessary, and planning for it accordingly.
According to the company, one of the key reasons it developed a foldable smartphone—the Galaxy Fold—is that smartphone design has reached its limits.
Despite this apparent time limit on smartphones, the company has some exciting high-end smartphones on the horizon, including:
- Galaxy S21 FE
- Galaxy Z Fold 3
- Galaxy Z Flip 3
At present, the company is expected to unveil these new smartphones—along with some more affordable foldable phones—in August this year.
All New Laptops
Samsung is also quite focused on computers at the moment. The company has just launched its latest range of Galaxy Book laptops, which includes:
- Galaxy Book
- Galaxy Book Pro
- Galaxy Book Pro360
- Galaxy Book Odyssey
- Galaxy Book Flex2 Alpha
This product line indicates that when it comes to laptops, Samsung is quite prepared to meet its competition head-on.
Wearables and Smart Devices
Samsung has also announced 2 smartwatches to beef up its range of wearables.
The company has teamed up with Google for the upcoming Galaxy Watch4 and Galaxy Watch Active4. Both these smartwatches will use the Wear OS by Google, instead of Samsung’s standard Tizen OS.
Neither device will feature non-invasive blood sugar testing, despite persistent rumors.
Samsung is notoriously behind when it comes to the smart devices market. For example, it has no share of the lucrative smart speaker market that’s dominated by the Apple HomePod, Amazon Echo, and Google Nest.
Samsung formally announced its Galaxy Home smart speaker back in 2018, but the device is yet to be commercially available. Its smaller counterpart, the Samsung Galaxy Home Mini, was launched in February 2020.
Here’s a quick look at some of the other innovations Samsung has introduced:
- A next-generation Digital Cockpit for smart cars, featuring 4 360° cameras, 5G connectivity, a QLED panel for the dashboard display, an OLED panel for the center console display, and a MicroLED panel on the exterior.
- The SmartTag and SmartTag+, competing with Apple’s just-launched AirTags.
- An adaptive driving beam lighting system for cars, known as the PixCell.
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